DIGITAL MARKETING
At DigitalMarketer, our objective is to clear the confusion about the tactics that work and how to use them to grow your business. We stand against those so-called gurus who promote the next “shiny object” that will reportedly kill email marketing, digital advertising, or search engine optimization. Here, we’re all about the fundamentals. As you’ll see, these core disciplines of digital marketing will be critical to your business growth today, tomorrow, and for years to come. Each of these disciplines will be covered in a chapter of this Ultimate Guide to Digital Marketing.
DURATION
10 WEEKS
60 HOURS
TUITION FEES
20,000 BDT
Apply or Enroll Process
To apply or register for the creative certificate courses at the Asian Institute of Media and Communication Bangladesh (AIMC), follow these steps:
-
Visit the Official Website Registration Page: www.aimcbangladesh.org/registration
-
Check the AIMC Bangladesh Code of Conduct, Privacy Policy and Application Form,
-
Fill up the Application Form
-
Select the Course and Fees
-
Click Register Now
-
Pay the Registration Fees with BKash or Bank Transfer
-
Send the BKash Transition ID or Bank Transfer details to AIMC Helpline Number +88 01907 800 811 (WhatsApp)
-
Write Your Name, Contact Number, Email, Course Name, Money Transfer ID and Date in the SMS or WhatsApp
-
Wait For the Confirmation Email and SMS from AIMC Helpline number +88 01907 800 811
-
Apply for Scholarship if You think You are eligable fir it.o
-
You will be asked for a Phone or online interview for the final selection process and scholarship (if applicable).
-
-
Contact AIMC:
-
Email or call +88 01907 800 811 AIMC helpline numbre to inquire about available courses, registration details, and requirements.
-
Find out if there are any specific prerequisites for the course you are interested in.
-
-
Submit Application:
-
Fill out an online or downloadable application form, providing personal details, course preferences, and any supporting documents like portfolios or previous work if required.
-
-
Payment:
-
Some courses may require a registration or tuition fee. Instructions for payment are usually available on the website or provided through email.
-
-
Attend an Orientation (if applicable):
-
AIMC may offer orientation sessions for new students, which can help clarify expectations and introduce instructors.
-
COURSE MODULE
Certificate Course on Creative Digital Marketing
Course Description:
This course introduces students to the dynamic field of digital marketing, providing comprehensive training in the strategies and tools essential for promoting and selling products and services online. The course covers a broad range of topics, from developing a digital marketing strategy to implementing specific techniques such as content marketing, social media marketing, search engine optimization, and email marketing. Through a mix of theoretical knowledge, practical exercises, and case studies, students will gain the skills needed to navigate the ever-evolving landscape of digital marketing effectively.
Course Modules:
Module 1: Your Digital Marketing Strategy Template
Topics: Introduction to Digital Marketing, Developing a Digital Marketing Strategy, Identifying Target Audience, Setting Goals and KPIs.
Case Studies: Successful Digital Marketing Strategies of Leading Brands.
Reference Materials:
Book: "Digital Marketing Strategy: An Integrated Approach to Online Marketing" by Simon Kingsnorth, Kogan Page, 2019.
Article: "How to Create a Digital Marketing Strategy" by Neil Patel, neilpatel.com.
Video: "Creating a Digital Marketing Strategy" [YouTube Link].
Training Kit: Digital Marketing Strategy Template Guide.
Module 2: Developing a Content Marketing Strategy
Topics: Content Planning, Content Creation, Content Distribution, Content Calendar.
Case Studies: How Content Marketing Drives Brand Engagement.
Reference Materials:
Book: "Epic Content Marketing" by Joe Pulizzi, McGraw-Hill, 2013.
Article: "The Ultimate Guide to Content Marketing Strategy" by HubSpot, hubspot.com.
Video: "Developing a Content Marketing Strategy" [YouTube Link].
Training Kit: Content Marketing Planning Tools.
Module 3: Crafting a Digital Advertising Plan
Topics: Types of Digital Ads, Budgeting, Targeting, Ad Placement.
Case Studies: Analyzing High-Impact Digital Ad Campaigns.
Reference Materials:
Book: "Digital Advertising: Theory and Research" by Shelly Rodgers, Routledge, 2017.
Article: "Best Practices in Digital Advertising" by Google Ads, ads.google.com.
Video: "Crafting a Digital Advertising Plan" [Vimeo Link].
Training Kit: Digital Advertising Plan Template.
Module 4: Understanding Social Media Marketing
Topics: Social Media Platforms Overview, Content for Social Media, Engagement Strategies, Social Media Metrics.
Case Studies: Successful Social Media Campaigns Across Different Platforms.
Reference Materials:
Book: "Jab, Jab, Jab, Right Hook" by Gary Vaynerchuk, Harper Business, 2013.
Article: "The Complete Guide to Social Media Marketing" by Buffer, buffer.com.
Video: "Social Media Marketing Strategies" [Facebook Blueprint Link].
Training Kit: Social Media Marketing Tools and Techniques.
Module 5: Following Email Marketing Best Practices
Topics: Building an Email List, Crafting Effective Emails, Email Campaigns, Measuring Email Success.
Case Studies: Effective Email Marketing Campaigns That Convert.
Reference Materials:
Book: "Email Marketing Rules" by Chad S. White, Pearson Education, 2020.
Article: "Email Marketing Best Practices" by Mailchimp, mailchimp.com.
Video: "Email Marketing Strategies" [YouTube Link].
Training Kit: Email Marketing Campaign Planning Tools.
Module 6: Designing Your Search Marketing Strategy
Topics: Overview of Search Marketing, Paid vs. Organic Search, SEO Basics, SEM Campaigns.
Case Studies: Comparing SEO and SEM Success Stories.
Reference Materials:
Book: "SEO 2023: Learn Search Engine Optimization with Smart Internet Marketing Strategies" by Adam Clarke, CreateSpace Independent Publishing, 2023.
Article: "The Basics of Search Engine Marketing" by Moz, moz.com.
Video: "Search Marketing Strategies" [Google Search Central Link].
Training Kit: Search Marketing Strategy Guide.
Module 7: Applying Website Analytics to Your Digital Marketing
Topics: Introduction to Web Analytics, Key Metrics to Track, Using Google Analytics, Analyzing Data to Improve Campaigns.
Case Studies: How Companies Leverage Data to Drive Marketing Decisions.
Reference Materials:
Book: "Advanced Web Metrics with Google Analytics" by Brian Clifton, Sybex, 2012.
Article: "Using Google Analytics to Improve Your Marketing" by Crazy Egg, crazyegg.com.
Video: "Web Analytics for Digital Marketers" [YouTube Link].
Training Kit: Google Analytics Certification Study Guide.
Module 8: How the Search Engine Works
Topics: Understanding Search Algorithms, Crawling and Indexing, Ranking Factors.
Case Studies: The Evolution of Google’s Search Algorithm.
Reference Materials:
Book: "The Art of SEO" by Eric Enge, Stephan Spencer, and Jessie Stricchiola, O'Reilly Media, 2015.
Article: "How Google Search Works" by Google, google.com.
Video: "Understanding Search Engines" [YouTube Link].
Training Kit: SEO Basics for Marketers.
Module 9: Keyword Research and Analysis
Topics: Importance of Keywords, Tools for Keyword Research, Analyzing Keyword Data, Implementing Keywords in Content.
Case Studies: Successful Keyword Strategies Across Various Industries.
Reference Materials:
Book: "Keyword Research: How to Find and Analyze Keywords for SEO and PPC" by Matthew Capala, Alphametic, 2019.
Article: "A Beginner's Guide to Keyword Research" by Ahrefs, ahrefs.com.
Video: "How to Do Keyword Research" [YouTube Link].
Training Kit: Keyword Research Toolkit.
Module 10: Local Business Listing
Topics: Importance of Local SEO, Google My Business, Local Listings Optimization.
Case Studies: Businesses That Thrived Through Local SEO.
Reference Materials:
Book: "Local SEO Secrets" by Phil Rozek, Bigfoot Local SEO, 2020.
Article: "Complete Guide to Local SEO" by Moz, moz.com.
Video: "Optimizing Your Google My Business Listing" [YouTube Link].
Training Kit: Local SEO Optimization Tools.
Module 11: Website Monetization
Topics: Different Monetization Strategies, Ad Revenue, Affiliate Marketing, Subscription Models.
Case Studies: Websites Generating Significant Income through Monetization.
Reference Materials:
Book: "The Website Investor: The Guide to Buying an Online Website Business for Passive Income" by Jeff Hunt, Independently Published, 2016.
Article: "How to Monetize Your Website" by HubSpot, hubspot.com.
Video: "Top Website Monetization Strategies" [YouTube Link].
Training Kit: Website Monetization Tools.
Module 12: Search Engine Optimization (SEO)
Topics: On-Page SEO, Off-Page SEO, Technical SEO, Link Building.
Case Studies: Websites That Improved Rankings through Effective SEO.
Reference Materials:
Book: "Search Engine Optimization All-in-One For Dummies" by Bruce Clay, Wiley, 2022.
Article: "SEO Best Practices" by Search Engine Journal, searchenginejournal.com.
Video: "SEO Fundamentals" [YouTube Link].
Training Kit: Comprehensive SEO Tools and Resources.
Module 13: Campaign Setup
Topics: Setting Up a Digital Marketing Campaign, Defining Objectives, Budgeting, Target Audience.
Case Studies: Successful Campaigns with Clear Objectives and Budgeting.
Reference Materials:
Book: "Campaigns That Shook the World" by Danny Rogers, Kogan Page, 2015.
Article: "Setting Up Your First Digital Marketing Campaign" by WordStream, wordstream.com.
Video: "How to Set Up a Digital Marketing Campaign" [YouTube Link].
Training Kit: Campaign Setup Guide.
Module 14: AdGroup & Keywords Setup
Topics: Creating AdGroups, Selecting Keywords, Optimizing for Performance.
Case Studies: Successful AdGroup Structures and Keyword Strategies.
Reference Materials:
Book: "AdWords Workbook: 2023 Edition" by Jason McDonald, CreateSpace Independent Publishing, 2023.
Article: "How to Set Up AdGroups and Keywords" by WordStream, wordstream.com.
Video: "Setting Up AdGroups and Keywords in Google Ads" [YouTube Link].
Module 15: Structure of Ad
Topics: Crafting Effective Ad Copy, Visual Elements in Ads, Call-to-Action (CTA), Ad Formats.
Case Studies: High-Converting Ad Structures Across Different Platforms.
Reference Materials:
Book: "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath, Random House, 2007.
Article: "How to Write Ad Copy That Sells" by AdEspresso, adespresso.com.
Video: "Creating Effective Ad Copy and Design" [YouTube Link].
Training Kit: Ad Copy and Design Toolkit.
Module 16: Conversion Tracking
Topics: Understanding Conversion Tracking, Setting Up Conversion Pixels, Measuring ROI, Analyzing Conversion Data.
Case Studies: Businesses that Optimized Campaigns through Conversion Tracking.
Reference Materials:
Book: "Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World" by Chuck Hemann and Ken Burbary, Pearson FT Press, 2013.
Article: "The Ultimate Guide to Conversion Tracking" by Kissmetrics, kissmetrics.com.
Video: "How to Set Up Conversion Tracking" [YouTube Link].
Training Kit: Conversion Tracking Setup Guide.
Module 17: Video Marketing
Topics: The Power of Video in Marketing, Creating Engaging Video Content, Video Platforms (YouTube, Vimeo), Video SEO.
Case Studies: Successful Video Marketing Campaigns That Went Viral.
Reference Materials:
Book: "YouTube Marketing: How to Create a Channel, Build an Audience, and Make Money Online with YouTube" by Robert Miller, Independently Published, 2018.
Article: "The Complete Guide to Video Marketing" by HubSpot, hubspot.com.
Video: "Creating Engaging Marketing Videos" [YouTube Link].
Training Kit: Video Marketing Tools and Techniques.
Module 18: AdWords Tools
Topics: Overview of Google AdWords, Utilizing AdWords Tools, Creating and Managing Campaigns, Analyzing Performance.
Case Studies: Companies That Achieved Success with AdWords Campaigns.
Reference Materials:
Book: "Google AdWords for Beginners" by Corey Rabazinski, Independently Published, 2015.
Article: "Essential Google AdWords Tools for Marketers" by WordStream, wordstream.com.
Video: "Google AdWords Tutorial for Beginners" [YouTube Link].
Training Kit: Google AdWords Toolkit.
Module 19: Social Media Marketing Tools
Topics: Social Media Management Tools (Hootsuite, Buffer), Analytics and Reporting, Automation Tools, Social Listening.
Case Studies: Effective Use of Social Media Tools by Leading Brands.
Reference Materials:
Book: "Social Media Marketing All-in-One For Dummies" by Jan Zimmerman and Deborah Ng, Wiley, 2020.
Article: "Best Social Media Management Tools" by Sprout Social, sproutsocial.com.
Video: "Using Social Media Tools for Marketing" [YouTube Link].
Training Kit: Social Media Marketing Tools Guide.
Module 20: Ads Manager
Topics: Introduction to Facebook Ads Manager, Setting Up Campaigns, Targeting and Budgeting, Analyzing Results.
Case Studies: Successful Campaigns Managed Through Facebook Ads Manager.
Reference Materials:
Book: "Facebook Advertising for Dummies" by Paul Dunay and Richard Krueger, Wiley, 2010.
Article: "How to Use Facebook Ads Manager" by Facebook Business, facebook.com.
Video: "Facebook Ads Manager Tutorial" [YouTube Link].
Training Kit: Facebook Ads Manager Tools.
Module 21: Digital Marketing Ethics and Privacy
Topics: Understanding Digital Marketing Ethics, Data Privacy Laws (GDPR, CCPA), Ethical Advertising Practices, Transparency in Marketing.
Case Studies: Brands that Emphasize Ethical Marketing Practices.
Reference Materials:
Book: "The Age of Surveillance Capitalism" by Shoshana Zuboff, PublicAffairs, 2019.
Article: "Digital Marketing Ethics and Privacy" by the Digital Marketing Institute, digitalmarketinginstitute.com.
Video: "Ethical Considerations in Digital Marketing" [YouTube Link].
Training Kit: Digital Marketing Ethics Guide.
Module 22: Future Trends in Digital Marketing
Topics: Emerging Trends (AI, VR, AR), The Future of SEO, The Evolution of Social Media, Preparing for Digital Marketing in 2030.
Case Studies: Predictions and Current Trends Shaping the Future of Digital Marketing.
Reference Materials:
Book: "Marketing 4.0: Moving from Traditional to Digital" by Philip Kotler, Wiley, 2017.
Article: "Top Digital Marketing Trends to Watch in the Coming Years" by Forbes, forbes.com.
Video: "Future Trends in Digital Marketing" [YouTube Link].
Training Kit: Future Trends in Digital Marketing Toolkit.
Course Assessment Methods:
To ensure a comprehensive evaluation of students' understanding and practical application of the concepts taught in the Certificate Course on Creative Digital Marketing, the following assessment methods will be employed:
Quizzes and Short Exams (20%):
Purpose: To evaluate students’ grasp of fundamental digital marketing concepts, terminology, and theories.
Frequency: Quizzes will be conducted at the end of each module, with short exams after every five modules.
Format: Multiple-choice questions, short answers, and scenario-based questions.
Practical Assignments (25%):
Purpose: To assess students’ ability to apply theoretical knowledge to real-world digital marketing tasks.
Assignments: Tasks will include creating social media campaigns, designing email marketing templates, conducting keyword research, and optimizing web content for SEO.
Submission: Students will submit digital files, screenshots, and reports via the online learning platform.
Case Study Analyses (15%):
Purpose: To evaluate students’ critical thinking and analytical skills by reviewing real-world digital marketing cases.
Format: Written reports or presentations where students dissect successful and unsuccessful marketing campaigns, identifying key strategies, outcomes, and lessons learned.
Group Project (20%):
Purpose: To foster teamwork and collaboration while allowing students to apply a holistic digital marketing strategy for a hypothetical or real client.
Components: The project will require the development of a full digital marketing plan, including content creation, social media strategy, SEO tactics, and performance metrics.
Presentation: Students will present their projects to the class and a panel of instructors for evaluation.
Final Examination (20%):
Purpose: To test the comprehensive knowledge acquired throughout the course.
Format: A mix of theoretical questions, practical problem-solving, and strategic planning exercises.
Scope: The exam will cover all modules, with a focus on integrating various aspects of digital marketing into a coherent strategy.
Additional Evaluation Criteria:
Class Participation (Extra Credit):
Purpose: To encourage active engagement in discussions, workshops, and peer review sessions.
Assessment: Instructors will award extra credit based on the quality and frequency of contributions.
Peer Reviews (Part of Group Project Evaluation):
Purpose: To assess students' ability to work in teams and contribute effectively to group projects.
Format: Students will evaluate each other’s performance in the group project, focusing on collaboration, creativity, and contribution.
These diverse assessment methods are designed to measure not only students’ understanding of digital marketing concepts but also their ability to apply these concepts in practical, real-world scenarios. This ensures that graduates of the course are well-prepared to handle the challenges of the digital marketing landscape.
RAZIBUL HOSSAIN
RAZIBUL HOSSAIN
SUMMARY OF CREDENTIALS:
• 25 years’ experience in Media, Communication and Audio-Visual Industry.
• Pioneer to introducing Digital Technology as a medium of Filmmaking in Bangladesh.
• Directed, Produced and Cinematography of 5 International Acclaimed Films.
• Participated 12 International Film Festivals around the world and won awards.
• Expertise as Communication Consultant (EU, World Bank, UNDP, BBS, BPC, BTB, Concern Bangladesh etc.)
• Successful track records of accomplishment as Public Information Champaign Consultant for Bangladesh Bureau of Statistics.
• Expertise in making documentaries on development issues like CBDRR, Agriculture, River, Fishermen’s Life etc.
• Expertise as Education and Academic Consultant in Universities and Institutes.
• 15+ Years of Teaching Experience in Universities, Institutes and Training Centers.
• Participated international faculty development trainings on Teaching Methodologies (Active Learning, Case Study, Writing Course Modules, Student Advising, Community Radio Producing etc.).
• Successful track records of accomplishment on Continuing Educations, Co-curricular activities in theoretical base work.
• Collaboration experiences in external vendors; international cultural wings, NGO’s, foreign universities etc.
• Familiar with all kinds of media equipment’s both hardware (Mac or Windows) and software (adobe creative suite, Final cut studio etc.)
• Excellent communication skill to work in all types of environments with people of various nationalities.
SHORT BIOGRAPHY:
Razibul Hossain is an Independent Filmmaker, Cinematographer, Producer, Editor and an Educator from Bangladesh. He made three fictional feature films BALUGHORI (The Sand Clock - 2006), UNADITTYA (Less than Sun God - 2008), and HRIDOYER RONGDHONU (Life in Rainbow - 2017); one feature documentary MRITTU PAREY BARI (Life in the Shores of Death - 2012) and a short film Me and The Nature - 2013.
Razibul is the Founder and Chairman of Asian Institute of Media and Communication – Bangladesh (AIMC). In his professional career, he worked in different Universities, TV stations, Advertisement agency and NGO's.
FILMOGRAPHY:
• BALUGHORI (The Sand Clock - 2006): International Premier at Second South Asian Film Festival in New Delhi, India, 2007
• UNADITTYA (Less than Sun God - 2008): World Premiere at Third South Asian Film Festival in Goa, India, 2008; Official Selection of 8th Third Eye Asian Film Festival in Mumbai, India, 2009; Human Rights Film Festival 2008, Dhaka
• MRITTU PAREY BARI (Life in the Shores of Death - 2012): premiered in 12th Dhaka International Film Festival 2012, Dhaka; Official Selection of South Asian Film Festival Canada 2012
• Me and The Nature (2013): World Premiere at 12th International Short and Independent Film Festival, Dhaka 2013
• HRIDOYER RONGDHONU (Life in Rainbow):
o Official Selection 12th Ethiopian International Film Festival, Ethiopia.
o Official Selection Dhaka International Film Festival, Bangladesh
o Official Selection Film Bazar, View Corner, Goa, India
o Official Selection and Best Cinematography Award Global Taj International Film Festival, India
o Official Selection, Nepal Cultural International Film Festival, Toronto, Canada
